The business model Performance Marketing includes the use of online marketing measures for lead generation in order to achieve measurable success within the desired target groups in the ideal sense of the AIDA principle and as a supplement to the classic CPM booking. Online direct and dialogue marketing on a performance-basis (CPX model) enables a more effective and target group specific address through controlling the placement of advertising material with a minimum scattering loss.
The CPX model permits measurable campaign targets which can be expressed in verified customer data. There is the possibility of carrying out further CRM measures by obtaining advertising consents from the users within the campaign and reducing the performance-based billing per prospective customer and lead, i.e. as a result the acquisition costs per new customer.
net:dialogs offers you the possibility of implementing your individual and holistic online direct and dialogue marketing measures on the basis of different performance-based billing models.